NJRHA Introduces “NJ: Home of Hospitality” Campaign to Prepare Industry for Upcoming Events
NJRHA Introduces “NJ: Home of Hospitality” Campaign to Prepare Industry for Upcoming Events
Trenton, NJ — The New Jersey Restaurant & Hospitality Association (NJRHA) today announced the launch of its new statewide initiative, “NJ: Home of Hospitality,” a campaign designed to spotlight the people, places, and experiences that make New Jersey’s hospitality industry one of the most dynamic in the nation.
At the center of the campaign is a new website, www.njhomeofhospitality.com, which serves as a digital hub connecting residents and visitors with restaurants and hospitality businesses across the state.
A key feature of the site is the Hospitality Directory, an interactive tool that highlights restaurants, hotels, hospitality groups, and entertainment destinations. Visitors can easily search for businesses by region (North, Central, or South Jersey), while a rotating selection of listings is displayed on a dynamic map of New Jersey to encourage discovery and exploration.
“This campaign is about telling the story of New Jersey’s hospitality industry – an industry that powers our economy, supports hundreds of thousands of jobs, and delivers unforgettable experiences every day,” said Daniel Klim, President & CEO of NJRHA. “With major global events like the 2026 World Cup and America’s 250th on the horizon, ‘NJ: Home of Hospitality’ positions our state as a premier destination while giving businesses the visibility they deserve.”
Participation in the campaign is open to the broader hospitality community. Non-NJRHA members, vendors, and industry partners are encouraged to join the initiative, submit their businesses for inclusion in the directory, and contribute content. This collaborative approach ensures the platform reflects the full scope and diversity of New Jersey’s hospitality industry.
There is also a Resource Page, updated daily, designed to help hospitality owners and operators market their businesses and prepare for the anticipated influx of visitors in the second half of 2026. As part of the rollout, NJRHA is encouraging advertisers and sponsors to support and expand the reach of the campaign. Businesses and partners are encouraged to share the platform through newsletters, social media, and other channels to help build awareness and maximize participation.
“We have some of the best restaurants and attractions in the country and ‘NJ: Home of Hospitality’ is more than a campaign – it’s a unified effort to elevate the entire industry,” Klim added. “The more businesses and partners who engage – members and nonmembers alike – the stronger and more valuable this resource becomes for everyone.”
For more information or to explore the Hospitality Directory, visit www.njhomeofhospitality.com.
About the New Jersey Restaurant & Hospitality Association
The New Jersey Restaurant & Hospitality Association (NJRHA) is the leading voice of the state’s hospitality industry, representing restaurants, hotels, and related businesses. The industry generates over $40 billion in annual sales, supports more than 366,000 jobs, and is the third-largest private employer in New Jersey. NJRHA advocates on behalf of its members, provides industry resources, and promotes the growth and success of hospitality businesses statewide.